Personalization Opportunities In Mobile Wallet Campaigns

Future-Proofing Your Mobile Budget Marketing Strategy
Mobile Pocketbook Advertising
Mobile wallets, like Apple Pocketbook and Google Purse, store electronic versions of bank card, loyalty cards, occasion tickets, vouchers and more. They're an invaluable consumer interaction tool for brand names because they're an irreversible, easy-to-find, low-barrier method to connect and transform.


Unlike e-mails or social media ads, mobile budget passes can be frequently updated with dynamic material-- which customers desire and anticipate. As an example, a store can set up an automated campaign that sends daily offers to its mobile budget pass owners for a restricted amount of time.

This sort of targeted messaging programs you respect your most loyal customers while also driving more transaction frequency-- a powerful mobile user acquisition combination. It's an especially efficient technique for brands that wish to drive client loyalty without having an app.